The long-awaited smart watch from Apple expected to be launched Monday, at the point where the technology giant is trying to establish itself in the market of trendy jewelry.
Industry experts think indeed that the Apple Watch will be the star of a press event organized by the Californian giant.
The CEO of Apple, Tim Cook, has so far given few details on the smart watch, including a first version had been unveiled last September. But Mr Cook stated that he could already without.
The Cupertino-based company had announced with great fanfare last year its intention to market the Apple Watch in the month of April.
It will be the first new product launches Apple since the iPad in 2010.
According to the Apple brand, the watch will be sold 349 dollars in the United States and two formats will be available in three collections, including the Apple Watch Edition, which has a case in yellow gold or rose 18 carat, Sapphire and bracelets high quality crystals.
The watch will be connected to the iPhone and will have a multitude of applications and sensors, including to monitor his physical condition.
Apple, a newcomer on the market of accessories, like in all cases that his watch has the same resounding impact than its previous innovations such as the iPhone or the iPad.
The segment of the LED digital mirror watch is indeed already well occupied by manufacturers South Korean Samsung and LG, by the Japanese Sony, as well as the start-up Pebble.
Motorola, which was bought by Chinese giant Lenovo last year, has also designed a smart watch, and Huawei, another Chinese manufacturer, has unveiled his at the Mobile World Congress in Barcelona this month.
Research firm Strategy Analytics predicts that Apple will ignite the market since the launch of its new product, and plans sales of 15.4 million units across the world in 2015, which would ensure a market share of 55%.
“Apple Watch is the catalyst to launch Smart Watches global market”, estimated Neil Mawston, the Executive Director of Strategy Analytics.
“Brand famous Apple, his loyal fans, a strong presence in stores and its well-stocked ecosystem of applications provide a future to watch”, predicted.
Mr. Mawston said, however, that some teething problems need to be addressed: “the first generation of the Apple Watch is still not perfect.
“For example, the design of the watch is less attractive than rival models, notably the Huawei Watch. Autonomy is not as long as what are used to the owners of watches and the high price of Apple products may be an obstacle for some consumers,” he added.
The analyst at the Deutsche Bank Sherri Scribner predicted Meanwhile an even bigger impact, with 17.6 million in sales this year.
By 2018, an owner of iPhone in four will also be an Apple Watch, a segment that will bring the company some $ 26 billion.
The Next Big Thing
Others doubt that the smart watch will become a must-have accessory, particularly if prices stay at this level.
Roger Kay, an analyst with Endpoint Technologies Associates believes his side that loyal consumers of Apple will be responsible for a certain volume of sales, but this does not guarantee the massive adoption of the product.
“Ten million people should buy it because it’s an Apple product, said Mr. Kay. But the big question is whether this market segment has a future. ”
Another major factor is whether Apple is able to create a big buzz around a product without his legendary boss Steve Jobs, passed away in 2011.
“Steve could convince everyone that it was the next wonder, and people were willing to believe,” adds Mr. Kay.
“They have never presented a new product without Steve. It is the challenge of Tim Cook, “he concludes.
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