The Primark of Gran Via in Numbers

The opening of the biggest Primark Spain almost a year ago in Madrid, specifically in the Gran Via Street 32, has been central to economic growth. And is that this mega store of 12,400 square meters is a cheque to the bearer, for both low-cost brand to the competitor’s stores that are its around. It’s the fever Primark!

The second largest store in the world

Primark It isn’t one store more, it is the second biggest store in the world of the Irish firm. There is a larger store, which is in Manchester that beat it by just 200 square meters. Madrid has 12,400 square metres spread over four floors and various mezzanines where Miss!, as well as rest areas. On the fifth floor are curiously headquarters of the brand in Spain and back office of the shop.

It has the same location as H & M, Mango, and Lefties, signatures that occupy the premises located in the basement of number 32 from Gran Via. The building, also belongs since the beginning of year 2016 to Pontegadea, Amancio Ortega real estate society.

The Irish chain employs more than 62,000 workers, more than 6,000 are spread over 41 stores in Spain and 573 about working at the store in Gran Via.

The store Primark for Spain It is in Torija (Guadalajara). This Logistics Centre, which provides service to Spain, Portugal and the South of France, has doubled in size at the beginning of 2015. It currently has 84,000 square meters. There are seven more distribution centers in the world: Republic of Ireland, Germany, Netherlands, Czech Republic and USA. (USA) and two in the United Kingdom.

Growth area

The opening of this space has been a growth in the area, already to several adjoining premises that were closed have opened their doors. It is the case of Tous, NYX, Gran Via, Parfois Adidas… also nearby like Zara or H & M stores claim that “it shows much more movement”. In addition, it has provided many jobs, as I said earlier.

The interest generated by the opening, we can tell from the Mall, in the Gran Via of the capital has attracted buyers from other parts of Spain, to such an extent that they are organized excursions by bus to go to the store.

‘Low cost’ prices without advertising

Its great attraction are the low cost pricing, accompanied by a wide variety of proposals, both women, men and children fashion, accessories and household items, whose quality and safety of the garments are checked continuously. The big question is: How can have and maintain such low prices, and over without advertising?.

Prices are low because Primark operates differently from other retailers. According to Alejandra De La Riva, PR Manager of Primark in Spain: “the purchase of product to our suppliers is made in very large volumes, to buy in large volumes to meet the demand of all our stores around the world, we can obtain prices more low.” “In addition to investment in big advertising campaigns and a strategy of adjustments of low profit margins, can put on sale the prices but lower market.”

A curiosity. Cotton garments is one of his greatest hits. Signature not cultivated their own cotton but yes collaborates in the cultivation of more organic cotton with Cotton Connect, experts in the field of agriculture, and also has the ability to empower the smallholders in India for planting.

Supporting the environment

The Irish chain aims to support the environment. As you all know their shopping bags are made of paper, but it is of bags made of cardboard and paper recycling. Primark recycles approximately 551 tons of hangers, 263 tons of plastic and 5.501 tons of cardboard only in Spain.

In fact, since 2010, donate your goods not sold at the Newlife Foundation. This merchandise is recycled so it does not harm the environment and the funds are used to support the work of the Newlife Foundation for disabled children.

Upcoming openings

Primark continuing its expansion process in the United States where it already has six stores. But there’s more: “our latest conquest has been Italy, where next month we will open our second store. And we continue consolidating our presence in mature markets such as UK, Spain and Germany with several openings during the next 2017, where we close the year with 45 new stores around the world.” The last opening in Spain has been last Thursday in Mallorca, which is the second largest settlement in our country.

Primark also receives awards

Showroom in Madrid

To date, Primark It has been awarded with almost 100 awards in different areas. Prize to the “best retailer of the year – women’s clothes” and “best retailer of the year – children and babies” in the trade of the year 2015 and “Best concept retail of fashion and footwear” in the 2015 MAPIC Awards, or prizes “Initiative of growth of the year – Expansion in new markets” (Oracle RetailAwards), among others.

Primark is in fashion and his Gran Via 32 shop, in the heart of the capital, is still a ‘Museum’ to visit and buy, an obligatory tourist point even for the daughters of Obama.

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