The signing of English fashion Erdem celebrates its 10 years in the world of fashion with a portfolio of limited edition. A project in collaboration with the photographer Sølve Sundsbø, the book contains a set of ten photographs, featuring a basic garment for each of the ten years of the firm. The protagonist of the photos is the model Guinevere Van Seenus. All proceeds will be donated to The British Fashion Council Education Foundation.
The book Erdem X: 10TH Anniversary portfolio, Apart from the photos, it comes with an illustrative folio with an introduction by Anna Wintour that is complemented by a series of contributions of some key figures in the fashion industry as Alexandra Shulman, Tim Blanks and Suzy Menkes… These figures offer a point of view inside the changing world of the firm in the past ten years.
The book is a limited edition, with only 200 copies and only available in the online store and physics of Erdem. That Yes, the book will be only for a few lucky ones who can afford the 1,651 euros. The sales will go to The British Fashion Council Education Foundation, a fund that own Erdem Moralioglu received while studying at the Royal College of Art.